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1848 - eine unglaubliche Geschichte - ZONE-B

1848 – eine unglaubliche Geschichte

Gestaltung Auftritt und Umsetzung Booklet

2023 feiert die Schweiz 175 Jahre Bestehen der Bundesverfassung. 70’000 Menschen folgen am 1. und 2. Juli dem Fingerzeig der übergrossen Helvetia und besuchen die «Offene Bundesmeile». ZONE B übernimmt nebst der Organisation des Aussenbereichs die Gestaltung des offiziellen Auftritts und die Konzeption und Umsetzung der Programmbooklets.

Das Keyvisual mit klarem Farbkonzept zieht sich als roter Faden durch den ganzen Auftritt. 

Das Booklet wird zum Herzstück der Kommunikation. Es dient sowohl als Guide für die Besuchenden als auch als Souvenir an ein spezielles Wochenende – dazu tragen die informativen Texte zu den Häusern und der Bundesverfassung bei.